[Hong Kong, 23 May 2024] This summer, Hong Kong’s premier purveyor of Italian caffe culture Coffeelin is joining forces with Cult Kits, the UK based sellers of rare and collectible football shirts, to launch an exclusive 5-day pop-up event to coincide with this summer’s UEFA European Football Championship. The pop-up event - opening on 19 June, 2024 - will delight fans of football, fashion and coffee alike with hundreds of vintage and retro football kits and exclusive merchandise available to purchase at Coffeelin’s flagship branch in Fortress Hill.
[Hong Kong, 23 May 2024] This summer, Hong Kong’s premier purveyor of Italian caffe culture Coffeelin is joining forces with Cult Kits, the UK based sellers of rare and collectible football shirts, to launch an exclusive 5-day pop-up event to coincide with this summer’s UEFA European Football Championship. The pop-up event - opening on 19 June, 2024 - will delight fans of football, fashion and coffee alike with hundreds of vintage and retro football kits and exclusive merchandise available to purchase at Coffeelin’s flagship branch in Fortress Hill.
Founded in the UK by three friends with a passion for football fan culture and jerseys from across the globe, Cult Kits is a champion of all forms of culture that exists in and around the beautiful game. A love that has enabled the Swindon based online retailer to amass a social media following in the hundreds of thousands.
Speaking about the upcoming event in Hong Kong, Cult Kits co-founder David Furzer-Jones says, “This is a very special opportunity for Cult Kits and something we’ve been trying to visualise for almost a year now.” He continues, “It’s a chance for the football shirt loving community of Hong Kong and in fact the world, to see what we as an emerging company in the online vintage retail space are all about. With Coffeelin as partners for this, we’re really going to be able to flex our creative brains and give Asian football fans an experience not yet seen in a pop-up.”
Alongside a wide selection of classic and vintage football shirts, visitors will also be able to purchase exclusive merchandise, apparel and of course, sample Coffeelin’s Italian-style espresso and cocktails – all whilst shopping in a vintage football themed dedicated paradise.
Coffeelin founder Lucas Sam added: “We are delighted to collaborate with one of the world’s biggest sellers of vintage and classic jerseys. Cult Kits aligns perfectly with our brand – and shares our passion for the finer details and heritage of the product. As one of the most authentic Italian caffe bars in Hong Kong, Coffeelin would like to offer different experiences to our local customers. With all the sporting events happening this summer, we wish to celebrate the excitement together with football fans here in Hong Kong.”
Lucas continues, “Extending genuine Italian hospitality, we believe our flagship Coffeelin Fortress Hill’s convivial atmosphere is the perfect setting for such a unique collaboration with Cult Kits. To have Rob and David here in Hong Kong sharing their knowledge in classic jerseys and passion for football, together with our Italian cocktails and coffee, it’s going to make for the perfect event.”
Cult Kit’s football shirt pop-up at Coffeelin Fortress Hill will take place from 19 to 23 June, 2024.
– ENDS –
For high res images please click HERE.
Coffeelin Fortress Hill
Address: G/F, 228 Electric Road, Fortress Hill
Updated Opening hours: Sunday-Wednesday 08:00 a.m. - 6:00 p.m. Thursday-Saturday 08:00 a.m. - 10:00 p.m.
IG: @coffeelin_hk
For more information, please reach out to Companion Communications
Alex Berry - Alex@companioncommunications.com
June Heung - June@companioncommunications.com
Dominique Backhouse - Dominique@companioncommunications.com
About Coffeelin
Launched in 2018, Coffeelin is now a go-to for Italian-style espresso and other types of coffee. It brings the warm and welcoming vibe of Milan’s beloved coffee bars to Hong Kong. Coffeelin now has three branches on Hong Kong Island – Happy Valley, Wan Chai and Fortress Hill. It also has two branches in Guangzhou in Mainland China. Coffeelin is the exclusive Asian importer of La Storica 1991, the signature blend from Torrefazione Il Griso, voted best coffee bar in Italy.
About Lucas Sam
Hong Kong-born Lucas has lived and studied abroad, including Australia, Japan and the UK. No matter where, he’s always in search of good coffee. After working for several years overseeing sponsorship sales and marketing in Northeast Asia for legendary football club FC Barcelona, Lucas decided that he needed a change. He went on an extended trip to Italy, and it was there that he discovered his true calling. Through his brother, who was then based in Milan, Lucas became friends with Antonio and Claudia Biscotti, co-founders of Torrefazione Il Griso. Inspired by their passion and dedication to quality combined with genuine hospitality, he decided to bring their style of Italian coffee culture to Hong Kong, and in 2018, the first Coffeelin opened in Sai Ying Pun.
About Cult Kits
Founded by three friends with a passion for fan culture and jerseys from across the globe. Cult Kits is a sanctuary where fans can admire, read and buy.We stock thousands of original vintage football shirts, along with unique bench, training and outerwear. We love the weird and the wonderful, as well as the all time classics. Cult Kits also features the latest news on the latest jersey drops, boot releases and collections. Covering popular and emerging brands, as well as creative movements who are telling the stories that underpin the greatest game on earth.
For further brand enquiries please email david.j@cultkits.com website: cultkits.com Instagram: instagram.com/cultkits/