[April 2022] Conceived as a new hospitality paradigm for a new era, Dao by Dorsett (known as Dao), is launching in London as the ultimatea ntidote to traditional uninspiring hotels. Developed by leading Asia hotel group Dorsett Hospitality International, Dao is socially and locally driven, promising an ‘aparthotel’ model where guests enjoy their own custom living space in fully serviced apartments alongside multipletouchpoints to interact with their local environment.
[April 2022] Conceived as a new hospitality paradigm for a new era, Dao by Dorsett (known as Dao), is launching in London as the ultimate antidote to traditional uninspiring hotels. Developedby leading Asia hotel group Dorsett Hospitality International, Dao is socially and locally driven, promising an ‘aparthotel’ model where guests enjoytheir own custom living space in fully serviced apartments alongside multiple touchpoints to interact with their local environment.
The first property to launch is Dao West London, which opens 1st June in the lively neighbourhood of Shepherd’s Bush, west London, a setting indicative of the brand's mission to be perfectly positioned in central locations and lively neighbourhoods across the world.
Dao West London’s 74 beautifully finished fully serviced apartment units overlook Shepherd’s Bush Green, just a five-minute walk from the underground station,the retail wonderland of Westfield London as well as vibrant White City. Easyaccess to west London’s highlights, including chic Kensington and Notting Hill,as well as great transport links to Heathrow Airport, ensure that the propertywill firmly make its mark on the map.
The arrival of Dao West London is part of a strong launch pipeline for Dao by Dorsett,including a number of properties in leading capitals of the world - and an exciting new launch in Asia in the summer.
Winnie Chiu, Dorsett Hospitality International President, comments: "Dao translates into English as ‘the way’ and emphasises how our hotels will lead and pave the way in letting our independent, dynamic guests explore the community and immerse themselves in the local area. The world has changed irrevocably in recent years, but the value of connections is more priceless than ever. By offering a longer-stay option with thoughtful services and amenities, our guests will be able to maximise their time reconnecting with friends and loved ones as travel continues to resume and is defined by connecting with your local community.”
This exciting next chapter in Asian hospitality promises integration into the local community, with the myriad benefits and partnerships that accompany. All properties are pet-friendly, welcoming your furry loved ones, and all are predicated on conscious travel. With a combination of sensibility andsensitivity, based on truly understanding the needs of their guests, Dao hotels empowers them to Live your Way,Anywhere.
ENDS
Note to editors:
Winnie Chiu, President of Dorsett Hospitality International is available for interview – please reach out if you would like more support.
Dao by Dorsett media kit,including high res: https://www.dropbox.com/sh/80rlyuul07q4to6/AABmy2COEkzar0PoTAAdBRzPa?dl=0
W. www.daobydorsett.com
IG. https://www.instagram.com/daobydorsett/
For more information- Companion Communications
Dominique Backhouse – E. Dominique@companioncommunications.com
Caroline Pitt [Singapore] – E. Caroline@companioncommunications.com
June Heung [Hong Kong] – E. June@companioncommunications.com
About Dorsett Hospitality International
Dorsett Hospitality International is one of Asia’s fastest-growing hotel groups. As a Hong Kong hospitality brand, we are proud to have an international footprint in 25 major cities worldwide with a total of 54 properties with our strategic partners TWH and AGORA Hospitality Group, including Dorsett Hospitality International’s 4 core brands: Dorsett Hotels & Resorts, Dao by Dorsett, d.Collection, and Silka, each with their own distinct identity and offerings to cater to diverse travel needs. Since the group’s establishment in Hong Kong in January 2007, we have grown by leaps and bounds with hotels across China, Malaysia, Singapore, Japan, Australia, the United Kingdom, and Continental Europe; more properties are planned in the development pipeline. For more information on Dorsett Hospitality International, visit: www.dorsett.com.